The untapped upside in music catalog operations
11 Nov, 2025
At Music Moneyball, we believe value doesn’t come from just owning a catalog—it comes from how well you run it. In Episode 2, we sit down with Henry Marsden (Founder, Fix Music) to unpack why operational discipline and clean data are the real edge in music rights. Henry’s seen this from every angle—touring as a musician with Elton John, building and selling an indie publisher, managing iconic catalogs, and now helping funds and rights owners unlock yield through better data operations.
We talked about:.
- 02:35 Henry’s path: from Elton John tours to operator
- 14:52 Why music rights aren’t a passive asset
- 15:12 Where value leaks (and why it’s fixable)
- 23:35 Metadata → money
- 32:12 Basics that move multiples
- 39:34 Legacy vs clean-slate operators
- 41:01 Administration as a profit engine
- 45:42 AI’s upside—if your data is ready
► Stay up to date
Newsletter: https://standard-innovation.com/music-moneyball-podcast
LinkedIn: https://www.linkedin.com/company/standard-innovation-ltd/
► About Standard Innovation
Standard Innovation helps music rights funds improve catalog performance with better data, governance, and operational discipline.
► Episode links
Fix Music: https://www.fixmusic.ai/
Standard Innovation: https://standard-innovation.com/
► Credits
Guest: Henry Marsden — Founder, Fix Music
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records