Why music catalogs don’t fit a 5-10 year fund model w/ Josh Gruss
05 May, 2026
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The catalog investment boom has largely been built around 5-10 year fund models. But does that structure actually fit the asset?
In this episode, Josh Gruss, CEO of Round Hill Music, argues that some of the biggest returns in music come later than most investors expect, and that selling too early can leave a lot of value behind.
We discuss how catalogs evolve over time, from streaming growth to sync and unexpected rediscovery, and why holding through those moments matters. Josh also reflects on selling assets that would likely be worth more today, and how that shaped his view on evergreen structures.
Along the way, we get into what really drives catalog value, how Round Hill approaches portfolio construction, and why data is becoming a core part of their strategy.
Brought to you by Standard Innovation.
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► Episode links
Round Hill Music: https://www.roundhillmusic.com
► About Standard Innovation
Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.
► Credits
Guest: Josh Gruss — CEO, Round Hill Music
Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records